Nuclear war as false memory

Autobiographical Brand Images Give a Higher Chance to False Memory as Compared to Neutral Images

Consumers’ prior experiences shape an episodic memory which largely influences their decision-making process. This episodic memory is mainly linked to cognitive and emotional perception and we know that a brand image influences our cognitive and emotional perception. Nevertheless, it has not been well described how autobiographical memories of brand images differ from those of other types of im...

Implicit Memory versus False Memory

False claims about false memory research.

Pezdek and Lam [Pezdek, K. & Lam, S. (2007). What research paradigms have cognitive psychologists used to study "False memory," and what are the implications of these choices? Consciousness and Cognition] claim that the majority of research into false memories has been misguided. Specifically, they charge that false memory scientists have been (1) misusing the term "false memory," (2) relying o...

Emotion and False Memory

Emotional memories are vivid and lasting but not necessarily accurate. Under some conditions, emotion even increases people’s susceptibility to false memories. This review addresses when and why emotion leaves people vulnerable to misremembering events. Recent research suggests that pregoal emotions—those experienced before goal attainment or failure (e.g., hope, fear)—narrow the scope of peopl...

Emotion and False Memory

False memories are influenced by a variety of factors, but emotion is a variable of special significance, for theoretical and practical reasons. Interestingly, emotion’s effects on false memory depend on whether it is embedded in the content of to-be-remembered events or in our moods, where mood is an aspect of the context in which events are encoded. We sketch the theoretical basis for this co...